Deal Sheet: 2026 RAV4 XLE Premium FWD

Jim Norton Toyota · Tulsa, OK · VIN: 2T36DRBV7TW018538

Negotiation Guide

Opening Offer

$42,955

Fair Price

$44,455

Walk Away Above

$44,073

• Recent buyers paid ~$764 above MSRP

Price Breakdown

Est. Dealer Cost$38,885

Est. Invoice$39,759

Holdback$874

MSRP (Sticker)$43,691

Dealer Add-Ons (DIA)+$995

Asking Price$45,185

Markup+$1,494

Dealer Margin on This Car$6,300

Percentile74% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4813

Avg Markup+$764

Median Markup$0

Best Deal-$2,995

Worst Deal+$15,000

% Sold Below MSRP54%

Avg Days to Sell22 days

Dealer Profile

Inventory321 vehicles

Avg Markup (All Models)-$552

Avg Markup (RAV4)+$1,581

% Below MSRP69%

Avg Days to Sell21 days

Avg Sold Markup+$9

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