Deal Sheet: 2026 RAV4 SE FWD

Fred Haas Toyota Country · Houston, TX · VIN: 2T36DRBV5TW024693

Negotiation Guide

Opening Offer

$38,613

Fair Price

$40,113

Walk Away Above

$39,810

• Recent buyers paid ~$606 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,161

Est. Invoice$35,951

Holdback (est.)$790

MSRP (Sticker)$39,507

Dealer Add-Ons (DIA)+$1,995

Asking Price$40,422

Markup+$915

Est. Dealer Margin on This Car$5,261

Percentile82% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1303

Avg Markup+$606

Median Markup+$85

Best Deal-$3,000

Worst Deal+$7,990

% Sold Below MSRP50%

Avg Days to Sell24 days

Dealer Profile

Inventory767 vehicles

Avg Markup (All Models)-$1,100

Avg Markup (RAV4)-$467

% Below MSRP69%

Avg Days to Sell21 days

Avg Sold Markup-$1,577

Price History

Aug 20, 2026$39,732 → $38,427(-$1,305)

Aug 22, 2026$38,427 → $40,422(+$1,995)

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