This Is Already a Great Deal
Opening Offer
$35,682
Asking Price
$36,786
Max Price
$36,786
- • Recent buyers paid ~$606 above MSRP
- • Asking price is already $2,079 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,051
Est. Invoice$34,816
Holdback (est.)$765
MSRP (Sticker)$38,259
Asking Price$36,786
Markup-$1,473
Est. Dealer Margin on This Car$2,735
Percentile0% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold1303
Avg Markup+$606
Median Markup+$85
Best Deal-$3,000
Worst Deal+$7,990
% Sold Below MSRP50%
Avg Days to Sell24 days
Dealer Profile
Inventory265 vehicles
Avg Markup (All Models)-$1,929
Avg Markup (RAV4)-$116
% Below MSRP74%
Avg Days to Sell39 days
Avg Sold Markup-$1,635
Price History
Aug 6, 2026$36,704 → $36,786(+$82)
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