This Is Already a Great Deal
Opening Offer
$35,873
Asking Price
$36,982
Max Price
$36,982
- • Recent buyers paid ~$606 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,988 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,144
Est. Invoice$34,911
Holdback (est.)$767
MSRP (Sticker)$38,364
Asking Price$36,982
Markup-$1,382
Est. Dealer Margin on This Car$2,838
Percentile1% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold1303
Avg Markup+$606
Median Markup+$85
Best Deal-$3,000
Worst Deal+$7,990
% Sold Below MSRP50%
Avg Days to Sell24 days
Dealer Profile
Inventory91 vehicles
Avg Markup (All Models)-$1,583
Avg Markup (RAV4)-$355
% Below MSRP62%
Avg Days to Sell39 days
Avg Sold Markup-$959
Price History
Aug 19, 2026$38,663 → $36,982(-$1,681)
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