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Deal Sheet: 2026 RAV4 SE AWD
Smart Motors Toyota · Madison, WI · VIN: 2T36CRAV9TW29I861
This Is Already a Great Deal
Opening Offer
$38,624
Asking Price
$39,819
Max Price
$39,819
- • Recent buyers paid ~$395 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $395 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,439
Est. Invoice$36,235
Holdback$796
MSRP (Sticker)$39,819
Asking Price$39,819
Markup$0
Dealer Margin on This Car$4,380
Percentile60% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold2364
Avg Markup+$395
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP64%
Avg Days to Sell30 days
Dealer Profile
Inventory112 vehicles
Avg Markup (All Models)-$2,689
Avg Markup (RAV4)+$251
% Below MSRP99%
Avg Days to Sell24 days
Avg Sold Markup-$1,913
Price History
Jun 26, 2026$41,147 → $39,819(-$1,328)
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