Deal Sheet: 2026 RAV4 SE AWD

Toyota of Ashland · Ashland, KY · VIN: 2T36CRAV9TW065199

This Is Already a Great Deal

Opening Offer

$39,386

Asking Price

$40,604

Max Price

$40,604

• Recent buyers paid ~$378 above MSRP
• Asking price is already $378 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,138

Est. Invoice$36,950

Holdback$812

MSRP (Sticker)$40,604

Asking Price$40,604

Markup$0

Dealer Margin on This Car$4,466

Percentile60% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2253

Avg Markup+$378

Median Markup$0

Best Deal-$1,951

Worst Deal+$6,559

% Sold Below MSRP65%

Avg Days to Sell30 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$242

Avg Markup (RAV4)$0

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$81

Cheaper RAV4 SE AWD Inventory

Irwin ToyotaLaconia, NH

-$1,961$38,2836d

Edmark ToyotaNampa, ID

-$1,780$36,78934d

Kenny Kent ToyotaEvansville, IN

-$1,617$38,2029d

Lithia Toyota of Klamath FallsKlamath Falls, OR

-$1,261$40,06714d

Lithia Toyota of Klamath FallsKlamath Falls, OR

-$951$40,04735d

Lithia Toyota of Klamath FallsKlamath Falls, OR

-$855$39,15329d

First Team ToyotaChesapeake, VA

-$800$39,70322d

First Team ToyotaChesapeake, VA

-$800$39,14824d

Toyota of BrookfieldBrookfield, WI

-$775$38,23322d

Kenny Kent ToyotaEvansville, IN

-$750$38,90915d