This Is Already a Great Deal
Opening Offer
$38,474
Asking Price
$39,664
Max Price
$39,664
- • Recent buyers paid ~$378 above MSRP
- • Asking price is already $533 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,439
Est. Invoice$36,235
Holdback$796
MSRP (Sticker)$39,819
Asking Price$39,664
Markup-$155
Dealer Margin on This Car$4,225
Percentile2% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2253
Avg Markup+$378
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory281 vehicles
Avg Markup (All Models)+$145
Avg Markup (RAV4)+$673
% Below MSRP31%
Avg Days to Sell37 days
Avg Sold Markup-$643
Price History
Jun 12, 2026$38,809 → $38,969(+$160)
Jun 20, 2026$38,969 → $39,664(+$695)
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