This Is Already a Great Deal
Opening Offer
$37,902
Asking Price
$39,074
Max Price
$39,074
- • Recent buyers paid ~$378 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $203 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,620
Est. Invoice$35,398
Holdback$778
MSRP (Sticker)$38,899
Asking Price$39,074
Markup+$175
Dealer Margin on This Car$4,454
Percentile62% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2253
Avg Markup+$378
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory490 vehicles
Avg Markup (All Models)+$192
Avg Markup (RAV4)+$171
% Below MSRP2%
Avg Days to Sell31 days
Avg Sold Markup+$101
Price History
May 23, 2026$40,129 → $39,074(-$1,055)
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