Deal Sheet: 2026 RAV4 SE AWD

Haley Toyota of Richmond · Midlothian, VA · VIN: 2T36CRAV6TW072708

This Is Already a Great Deal

Opening Offer

$37,960

Asking Price

$39,134

Max Price

$39,134

• Recent buyers paid ~$423 above MSRP
• Asking price is already $423 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,829

Est. Invoice$35,612

Holdback (est.)$783

MSRP (Sticker)$39,134

Asking Price$39,134

Markup$0

Est. Dealer Margin on This Car$4,305

Percentile55% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold2919

Avg Markup+$423

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory455 vehicles

Avg Markup (All Models)-$1,050

Avg Markup (RAV4)+$36

% Below MSRP93%

Avg Days to Sell34 days

Avg Sold Markup-$900

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