This Is Already a Great Deal
Opening Offer
$36,251
Asking Price
$37,372
Max Price
$37,372
- • Recent buyers paid ~$450 above MSRP
- • Asking price is already $450 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,261
Est. Invoice$34,009
Holdback (est.)$747
MSRP (Sticker)$37,372
Asking Price$37,372
Markup$0
Est. Dealer Margin on This Car$4,111
Percentile54% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold2646
Avg Markup+$450
Median Markup$0
Best Deal-$1,590
Worst Deal+$7,990
% Sold Below MSRP55%
Avg Days to Sell25 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$1,214
Avg Markup (RAV4)$0
% Below MSRP99%
Avg Days to Sell21 days
Avg Sold Markup-$829
Price History
Aug 4, 2026$37,139 → $37,372(+$233)
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