This Is Already a Great Deal
Opening Offer
$39,008
Asking Price
$40,214
Max Price
$40,214
- • Recent buyers paid ~$423 above MSRP
- • Asking price is already $423 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,790
Est. Invoice$36,595
Holdback (est.)$804
MSRP (Sticker)$40,214
Asking Price$40,214
Markup$0
Est. Dealer Margin on This Car$4,424
Percentile55% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold2919
Avg Markup+$423
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory131 vehicles
Avg Markup (All Models)+$23
Avg Markup (RAV4)$0
% Below MSRP99%
Avg Days to Sell33 days
Avg Sold Markup+$19
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