This Is Already a Great Deal
Opening Offer
$38,999
Asking Price
$40,205
Max Price
$40,205
- • Recent buyers paid ~$378 above MSRP
- • Asking price is already $842 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,195
Est. Invoice$37,009
Holdback$813
MSRP (Sticker)$40,669
Dealer Add-Ons (DIA)+$389
Asking Price$40,205
Markup-$464
Dealer Margin on This Car$4,010
Percentile1% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2253
Avg Markup+$378
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory87 vehicles
Avg Markup (All Models)-$1,530
Avg Markup (RAV4)-$120
% Below MSRP89%
Avg Days to Sell37 days
Avg Sold Markup-$1,347
Cheaper RAV4 SE AWD Inventory
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