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Deal Sheet: 2026 RAV4 SE AWD
Rick McGill's Airport Toyota · Alcoa, TN · VIN: 2T36CRAV4TW25E315
This Is Already a Great Deal
Opening Offer
$36,912
Asking Price
$38,054
Max Price
$38,054
- • Recent buyers paid ~$396 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $396 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,868
Est. Invoice$34,629
Holdback$761
MSRP (Sticker)$38,054
Asking Price$38,054
Markup$0
Dealer Margin on This Car$4,186
Percentile60% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold2286
Avg Markup+$396
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP63%
Avg Days to Sell30 days
Dealer Profile
Inventory123 vehicles
Avg Markup (All Models)-$455
Avg Markup (RAV4)$0
% Below MSRP89%
Avg Days to Sell32 days
Avg Sold Markup-$9
Price History
May 22, 2026$38,419 → $38,054(-$365)
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