Deal Sheet: 2026 RAV4 SE AWD

Hesser Toyota · Janesville, WI · VIN: 2T36CRAV3TW077235

This Is Already a Great Deal

Opening Offer

$38,784

Asking Price

$39,984

Max Price

$39,984

• Recent buyers paid ~$423 above MSRP
• Asking price is already $423 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,586

Est. Invoice$36,385

Holdback (est.)$800

MSRP (Sticker)$39,984

Asking Price$39,984

Markup$0

Est. Dealer Margin on This Car$4,398

Percentile55% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2919

Avg Markup+$423

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory128 vehicles

Avg Markup (All Models)-$1,582

Avg Markup (RAV4)+$13

% Below MSRP99%

Avg Days to Sell30 days

Avg Sold Markup-$1,564

Cheaper RAV4 SE AWD Inventory

Kenny Kent ToyotaEvansville, IN

-$1,865$37,95411d

Kenny Kent ToyotaEvansville, IN

-$1,745$36,85311d

Rhinelander ToyotaRhinelander, WI

-$1,500$38,51415d

Toyota of BrookfieldBrookfield, WI

-$775$38,23344d

AutoNation Toyota Spokane ValleySpokane Valley, WA

-$618$40,27630d

Don Franklin Corbin ToyotaCorbin, KY

-$600$38,68910d

City ToyotaGreat Falls, MT

-$520$39,9983d

Baierl ToyotaRoute 19", PA

-$519$39,91941d

First Team ToyotaChesapeake, VA

-$500$40,0037d

City ToyotaGreat Falls, MT

-$500$39,8743d