This Is Already a Great Deal
Opening Offer
$39,439
Asking Price
$40,659
Max Price
$40,659
- • Recent buyers paid ~$423 above MSRP
- • Asking price is already $423 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,187
Est. Invoice$37,000
Holdback (est.)$813
MSRP (Sticker)$40,659
Asking Price$40,659
Markup$0
Est. Dealer Margin on This Car$4,472
Percentile55% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold2919
Avg Markup+$423
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory273 vehicles
Avg Markup (All Models)-$1,345
Avg Markup (RAV4)+$37
% Below MSRP96%
Avg Days to Sell36 days
Avg Sold Markup-$1,086
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