Deal Sheet: 2026 RAV4 SE AWD

Johnson City Toyota · Johnson City, TN · VIN: 2T36CRAV0TW36H243

This Is Already a Great Deal

Opening Offer

$37,553

Asking Price

$38,714

Max Price

$38,714

• Recent buyers paid ~$436 above MSRP
• Asking price is already $436 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,455

Est. Invoice$35,230

Holdback (est.)$774

MSRP (Sticker)$38,714

Asking Price$38,714

Markup$0

Est. Dealer Margin on This Car$4,259

Percentile54% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold2680

Avg Markup+$436

Median Markup$0

Best Deal-$1,970

Worst Deal+$6,080

% Sold Below MSRP55%

Avg Days to Sell24 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$1,960

Avg Markup (RAV4)+$27

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$1,720

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