This Is Already a Great Deal
Opening Offer
$35,870
Asking Price
$36,979
Max Price
$36,979
- • Recent buyers paid ~$436 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,491 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$33,850
Est. Invoice$34,611
Holdback (est.)$761
MSRP (Sticker)$38,034
Dealer Add-Ons (DIA)+$358
Asking Price$36,979
Markup-$1,055
Est. Dealer Margin on This Car$3,129
Percentile0% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold2680
Avg Markup+$436
Median Markup$0
Best Deal-$1,970
Worst Deal+$6,080
% Sold Below MSRP55%
Avg Days to Sell24 days
Dealer Profile
Inventory876 vehicles
Avg Markup (All Models)+$3,124
Avg Markup (RAV4)+$5,143
% Below MSRP6%
Avg Days to Sell28 days
Avg Sold Markup+$3,076
Price History
Jul 17, 2026$44,037 → $43,392(-$645)
Aug 9, 2026$43,392 → $36,979(-$6,413)
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