Negotiation Guide
Opening Offer
$70,446
Fair Price
$71,946
Walk Away Above
$72,050
- • Recent buyers paid ~$208 below MSRP
Price Breakdown
Est. Dealer Cost$64,217
Est. Invoice$65,660
Holdback (est.)$1,443
MSRP (Sticker)$72,154
Dealer Add-Ons (DIA)+$897
Asking Price$73,350
Markup+$1,196
Markup includes $897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$9,133
Percentile89% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold376
Avg Markup-$208
Median Markup$0
Best Deal-$3,875
Worst Deal+$5,844
% Sold Below MSRP64%
Avg Days to Sell39 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (RX)+$1,146
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 16, 2026$72,370 → $73,350(+$980)
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