Negotiation Guide
Opening Offer
$69,056
Fair Price
$70,556
Walk Away Above
$70,660
- • Recent buyers paid ~$208 below MSRP
Price Breakdown
Est. Dealer Cost$62,980
Est. Invoice$64,395
Holdback (est.)$1,415
MSRP (Sticker)$70,764
Asking Price$71,563
Markup+$799
Est. Dealer Margin on This Car$8,583
Percentile80% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold376
Avg Markup-$208
Median Markup$0
Best Deal-$3,875
Worst Deal+$5,844
% Sold Below MSRP64%
Avg Days to Sell39 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)+$799
Avg Markup (RX)+$799
% Below MSRP0%
Avg Days to Sell27 days
Avg Sold Markup+$66
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Serra Lexus Lansing, MI
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