Deal Sheet: 2026 CT4 Luxury

ED MORSE CADILLAC BRANDON · Brandon, FL · VIN: 1G6DJ5RK4T0120147

Negotiation Guide

Opening Offer

$38,687

Fair Price

$40,187

Walk Away Above

$40,211

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,004

Est. Invoice$36,212

Holdback (est.)$1,207

MSRP (Sticker)$40,235

Asking Price$40,235

Markup$0

Est. Dealer Margin on This Car$5,231

Percentile100% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold44

Avg Markup-$48

Median Markup$0

Best Deal-$1,498

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell56 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)+$33

Avg Markup (CT4)$0

% Below MSRP98%

Avg Days to Sell32 days

Avg Sold Markup+$7

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