Negotiation Guide
Opening Offer
$37,141
Fair Price
$38,641
Walk Away Above
$38,913
- • Recent buyers paid ~$544 below MSRP
Price Breakdown
Est. Dealer Cost$35,267
Est. Invoice$36,442
Holdback (est.)$1,176
MSRP (Sticker)$39,185
Asking Price$39,185
Markup$0
Est. Dealer Margin on This Car$3,919
Percentile100% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1052
Avg Markup-$544
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$1,015
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$962
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