Deal Sheet: 2026 Ranger XL

Murray Ford of Starke, Inc. · Starke, FL · VIN: 1FTER4PH9TLE39182

Negotiation Guide

Opening Offer

$35,576

Fair Price

$37,076

Walk Away Above

$38,231

• Recent buyers paid ~$2,309 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,447

Est. Invoice$36,628

Holdback (est.)$1,182

MSRP (Sticker)$39,385

Asking Price$37,885

Markup-$1,500

Est. Dealer Margin on This Car$2,439

Percentile95% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup-$2,309

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$1,889

Avg Markup (Ranger)-$1,300

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,323

Price History

Aug 20, 2026$38,385 → $37,885(-$500)

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