Negotiation Guide
Opening Offer
$32,171
Fair Price
$33,671
Walk Away Above
$34,826
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,382
Est. Invoice$33,461
Holdback (est.)$1,079
MSRP (Sticker)$35,980
Asking Price$34,480
Markup-$1,500
Est. Dealer Margin on This Car$2,098
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$1,727
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,860
Price History
Aug 6, 2026$33,980 → $34,980(+$1,000)
Aug 15, 2026$34,980 → $34,480(-$500)
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