Negotiation Guide
Opening Offer
$32,056
Fair Price
$33,556
Walk Away Above
$34,711
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,279
Est. Invoice$33,354
Holdback (est.)$1,076
MSRP (Sticker)$35,865
Asking Price$34,365
Markup-$1,500
Est. Dealer Margin on This Car$2,087
Percentile95% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory420 vehicles
Avg Markup (All Models)-$1,982
Avg Markup (Ranger)-$1,444
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,684
Price History
Aug 20, 2026$34,865 → $34,365(-$500)
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