Negotiation Guide
Opening Offer
$32,471
Fair Price
$33,971
Walk Away Above
$35,126
- • Recent buyers paid ~$2,309 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$32,652
Est. Invoice$33,740
Holdback (est.)$1,088
MSRP (Sticker)$36,280
Asking Price$34,780
Markup-$1,500
Est. Dealer Margin on This Car$2,128
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup-$2,309
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)-$1,731
Avg Markup (Ranger)-$1,357
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,751
Price History
Aug 6, 2026$34,280 → $35,280(+$1,000)
Aug 20, 2026$35,280 → $34,780(-$500)
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