Negotiation Guide
Opening Offer
$37,171
Fair Price
$38,671
Walk Away Above
$38,943
- • Recent buyers paid ~$544 below MSRP
Price Breakdown
Est. Dealer Cost$35,294
Est. Invoice$36,470
Holdback (est.)$1,176
MSRP (Sticker)$39,215
Asking Price$39,215
Markup$0
Est. Dealer Margin on This Car$3,922
Percentile100% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1052
Avg Markup-$544
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory77 vehicles
Avg Markup (All Models)-$675
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$706
Cheaper Ranger XL Inventory
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Joe Hall FordLewiston, ID
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Akins FordWinder, GA
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-$2,000$34,80522d
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-$2,000$33,39022d
Weikert Ford IncLake Wales, FL
-$2,000$33,39022d