Deal Sheet: 2026 Ranger XL

Donley Ford of Ashland, Inc. · Ashland, OH · VIN: 1FTER4PH8TLE22227

This Is Already a Great Deal

Opening Offer

$37,553

Asking Price

$38,670

Max Price

$38,670

• Recent buyers paid ~$2,166 below MSRP
• Sitting 72 days (avg 45) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $87 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$37,053

Est. Invoice$38,288

Holdback (est.)$1,235

MSRP (Sticker)$41,170

Asking Price$38,670

Markup-$2,500

Est. Dealer Margin on This Car$1,617

Percentile80% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold1486

Avg Markup-$2,166

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$2,771

Avg Markup (Ranger)-$2,500

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$2,076

Price History

Jul 9, 2026$41,170 → $39,170(-$2,000)

Aug 6, 2026$39,170 → $40,170(+$1,000)

Aug 20, 2026$40,170 → $39,670(-$500)

Aug 22, 2026$39,670 → $38,670(-$1,000)

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