This Is Already a Great Deal
Opening Offer
$37,013
Asking Price
$38,070
Max Price
$38,070
- • Recent buyers paid ~$2,166 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $334 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,513
Est. Invoice$37,730
Holdback (est.)$1,217
MSRP (Sticker)$40,570
Asking Price$38,070
Markup-$2,500
Est. Dealer Margin on This Car$1,557
Percentile80% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold1486
Avg Markup-$2,166
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory320 vehicles
Avg Markup (All Models)-$1,854
Avg Markup (Ranger)-$2,500
% Below MSRP89%
Avg Days to Sell36 days
Avg Sold Markup-$1,428
Price History
Aug 6, 2026$38,570 → $39,570(+$1,000)
Aug 20, 2026$39,570 → $39,070(-$500)
Aug 22, 2026$39,070 → $38,070(-$1,000)
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