This Is Already a Great Deal
Opening Offer
$36,482
Asking Price
$37,480
Max Price
$37,480
- • Recent buyers paid ~$2,166 below MSRP
- • Sitting 72 days (avg 45) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $94 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,982
Est. Invoice$37,181
Holdback (est.)$1,199
MSRP (Sticker)$39,980
Asking Price$37,480
Markup-$2,500
Est. Dealer Margin on This Car$1,498
Percentile80% of inventory is priced lower
Days on Lot72 days
What Others Paid (Last 30 Days)
Cars Sold1486
Avg Markup-$2,166
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory97 vehicles
Avg Markup (All Models)-$2,763
Avg Markup (Ranger)-$2,500
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,963
Price History
Jul 9, 2026$39,980 → $37,980(-$2,000)
Aug 6, 2026$37,980 → $38,980(+$1,000)
Aug 20, 2026$38,980 → $38,480(-$500)
Aug 22, 2026$38,480 → $37,480(-$1,000)
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