Negotiation Guide
Opening Offer
$37,936
Fair Price
$39,436
Walk Away Above
$39,708
- • Recent buyers paid ~$544 below MSRP
Price Breakdown
Est. Dealer Cost$35,982
Est. Invoice$37,181
Holdback (est.)$1,199
MSRP (Sticker)$39,980
Asking Price$39,980
Markup$0
Est. Dealer Margin on This Car$3,998
Percentile100% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1052
Avg Markup-$544
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell17 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$561
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$417
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