This Is Already a Great Deal
Opening Offer
$37,328
Asking Price
$38,420
Max Price
$38,420
- • Recent buyers paid ~$2,166 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $334 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,828
Est. Invoice$38,056
Holdback (est.)$1,228
MSRP (Sticker)$40,920
Asking Price$38,420
Markup-$2,500
Est. Dealer Margin on This Car$1,592
Percentile80% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold1486
Avg Markup-$2,166
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$2,905
Avg Markup (Ranger)-$2,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,457
Price History
Aug 20, 2026$39,920 → $39,420(-$500)
Aug 22, 2026$39,420 → $38,420(-$1,000)
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