This Is Already a Great Deal
Opening Offer
$36,523
Asking Price
$37,525
Max Price
$37,525
- • Recent buyers paid ~$2,166 below MSRP
- • Sitting 72 days (avg 45) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $94 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,023
Est. Invoice$37,223
Holdback (est.)$1,201
MSRP (Sticker)$40,025
Asking Price$37,525
Markup-$2,500
Est. Dealer Margin on This Car$1,503
Percentile80% of inventory is priced lower
Days on Lot72 days
What Others Paid (Last 30 Days)
Cars Sold1486
Avg Markup-$2,166
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$2,314
Avg Markup (Ranger)-$2,500
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,250
Price History
Jul 9, 2026$40,025 → $38,025(-$2,000)
Aug 6, 2026$38,025 → $39,025(+$1,000)
Aug 15, 2026$39,025 → $38,525(-$500)
Aug 22, 2026$38,525 → $37,525(-$1,000)
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