This Is Already a Great Deal
Opening Offer
$37,580
Asking Price
$38,700
Max Price
$38,700
- • Recent buyers paid ~$2,166 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $334 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,080
Est. Invoice$38,316
Holdback (est.)$1,236
MSRP (Sticker)$41,200
Asking Price$38,700
Markup-$2,500
Est. Dealer Margin on This Car$1,620
Percentile80% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1486
Avg Markup-$2,166
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$1,742
Avg Markup (Ranger)-$2,500
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,641
Price History
Aug 6, 2026$39,200 → $40,200(+$1,000)
Aug 15, 2026$40,200 → $39,700(-$500)
Aug 22, 2026$39,700 → $38,700(-$1,000)
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