This Is Already a Great Deal
Opening Offer
$36,581
Asking Price
$37,590
Max Price
$37,590
- • Recent buyers paid ~$2,166 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $334 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,081
Est. Invoice$37,284
Holdback (est.)$1,203
MSRP (Sticker)$40,090
Asking Price$37,590
Markup-$2,500
Est. Dealer Margin on This Car$1,509
Percentile80% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold1486
Avg Markup-$2,166
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory114 vehicles
Avg Markup (All Models)-$1,904
Avg Markup (Ranger)-$1,938
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,900
Price History
Aug 6, 2026$38,090 → $39,090(+$1,000)
Aug 20, 2026$39,090 → $38,590(-$500)
Aug 22, 2026$38,590 → $37,590(-$1,000)
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