Deal Sheet: 2026 Ranger XL

Bill Talley Ford, Inc. · Mechanicsville, VA · VIN: 1FTER4PH0TLE41404

Negotiation Guide

Opening Offer

$36,422

Fair Price

$37,922

Walk Away Above

$39,164

• Recent buyers paid ~$2,483 below MSRP

Price Breakdown

Est. Dealer Cost$36,365

Est. Invoice$37,577

Holdback (est.)$1,212

MSRP (Sticker)$40,405

Asking Price$38,905

Markup-$1,500

Est. Dealer Margin on This Car$2,541

Percentile35% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold1133

Avg Markup-$2,483

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$1,748

Avg Markup (Ranger)-$1,056

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,511

Cheaper Ranger XL Inventory

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Two Rivers Ford, Inc.Mount Juliet, TN

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Bill White FordMansfield, AR

-$2,000$37,91554d

Bill Knight Ford of StillwaterStillwater, OK

-$2,000$37,67054d

Jack Schmitt FordCollinsville, IL

-$2,000$35,7453d

Suntrup Ford WestportSaint Louis, MO

-$2,000$37,3403d

Jim Trenary Ford, Inc.Moscow Mills, MO

-$2,000$38,0403d