Deal Sheet: 2026 Ranger XL

Reuther Ford, Inc. · Herculaneum, MO · VIN: 1FTER4PHXTLE19460

Negotiation Guide

Opening Offer

$35,632

Fair Price

$37,132

Walk Away Above

$38,396

• Recent buyers paid ~$2,528 below MSRP

Price Breakdown

Est. Dealer Cost$35,694

Est. Invoice$36,884

Holdback (est.)$1,190

MSRP (Sticker)$39,660

Asking Price$38,160

Markup-$1,500

Est. Dealer Margin on This Car$2,466

Percentile25% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold1330

Avg Markup-$2,528

Median Markup-$2,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$2,526

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,858

Cheaper Ranger XL Inventory

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