Negotiation Guide
Opening Offer
$37,557
Fair Price
$39,057
Walk Away Above
$40,299
- • Recent buyers paid ~$2,483 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,386
Est. Invoice$38,632
Holdback (est.)$1,246
MSRP (Sticker)$41,540
Asking Price$39,540
Markup-$2,000
Est. Dealer Margin on This Car$2,154
Percentile4% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold1133
Avg Markup-$2,483
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory34 vehicles
Avg Markup (All Models)-$1,838
Avg Markup (Ranger)-$1,833
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$2,040
Price History
Aug 15, 2026$40,040 → $39,540(-$500)
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