This Is Already a Great Deal
Opening Offer
$35,771
Asking Price
$36,690
Max Price
$36,690
- • Recent buyers paid ~$2,166 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $334 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,271
Est. Invoice$36,447
Holdback (est.)$1,176
MSRP (Sticker)$39,190
Asking Price$36,690
Markup-$2,500
Est. Dealer Margin on This Car$1,419
Percentile80% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold1486
Avg Markup-$2,166
Median Markup-$2,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory271 vehicles
Avg Markup (All Models)-$2,307
Avg Markup (Ranger)-$2,250
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,453
Price History
Aug 20, 2026$38,190 → $37,690(-$500)
Aug 22, 2026$37,690 → $36,690(-$1,000)
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