Deal Sheet: 2026 Ranger LARIAT

Keith Hawthorne Ford · Belmont, NC · VIN: 1FTER4KPXTLE36306

Negotiation Guide

Opening Offer

$49,555

Fair Price

$51,055

Walk Away Above

$52,287

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$48,168

Est. Invoice$49,774

Holdback (est.)$1,606

MSRP (Sticker)$53,520

Asking Price$52,020

Markup-$1,500

Est. Dealer Margin on This Car$3,852

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory164 vehicles

Avg Markup (All Models)-$1,886

Avg Markup (Ranger)-$1,429

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,960

Cheaper Ranger LARIAT Inventory

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-$1,500$49,82510d