Deal Sheet: 2026 Ranger LARIAT

AutoNation Ford Frisco · Frisco, TX · VIN: 1FTER4KP9TLE45367

Negotiation Guide

Opening Offer

$49,915

Fair Price

$51,415

Walk Away Above

$52,647

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,492

Est. Invoice$50,108

Holdback (est.)$1,616

MSRP (Sticker)$53,880

Asking Price$52,380

Markup-$1,500

Est. Dealer Margin on This Car$3,888

Percentile95% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$2,012

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$2,043

Price History

Jul 9, 2026$53,880 → $51,380(-$2,500)

Aug 6, 2026$51,380 → $52,380(+$1,000)

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-$2,000$49,57514d

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-$1,500$49,82510d