Negotiation Guide
Opening Offer
$53,065
Fair Price
$54,565
Walk Away Above
$55,797
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,327
Est. Invoice$53,038
Holdback (est.)$1,711
MSRP (Sticker)$57,030
Asking Price$55,530
Markup-$1,500
Est. Dealer Margin on This Car$4,203
Percentile95% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory252 vehicles
Avg Markup (All Models)-$1,929
Avg Markup (Ranger)-$1,462
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,474
Price History
Aug 6, 2026$55,030 → $56,030(+$1,000)
Aug 15, 2026$56,030 → $55,530(-$500)
Cheaper Ranger LARIAT Inventory
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