Deal Sheet: 2026 Ranger LARIAT

Uftring Ford, Inc. · East Peoria, IL · VIN: 1FTER4KP8TLE39513

Negotiation Guide

Opening Offer

$51,730

Fair Price

$53,230

Walk Away Above

$54,462

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,126

Est. Invoice$51,796

Holdback (est.)$1,671

MSRP (Sticker)$55,695

Asking Price$54,195

Markup-$1,500

Est. Dealer Margin on This Car$4,070

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory68 vehicles

Avg Markup (All Models)-$1,518

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,600

Price History

Aug 6, 2026$53,695 → $54,695(+$1,000)

Aug 20, 2026$54,695 → $54,195(-$500)

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