Deal Sheet: 2026 Ranger LARIAT

Sheehy Ford of Gaithersburg · Gaithersburg, MD · VIN: 1FTER4KP7TLE28759

Negotiation Guide

Opening Offer

$51,670

Fair Price

$53,170

Walk Away Above

$54,402

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,072

Est. Invoice$51,741

Holdback (est.)$1,669

MSRP (Sticker)$55,635

Asking Price$54,135

Markup-$1,500

Est. Dealer Margin on This Car$4,064

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory363 vehicles

Avg Markup (All Models)-$1,614

Avg Markup (Ranger)-$1,440

% Below MSRP95%

Avg Days to Sell37 days

Avg Sold Markup-$1,975

Price History

Jul 9, 2026$55,635 → $53,635(-$2,000)

Aug 6, 2026$53,635 → $54,635(+$1,000)

Aug 20, 2026$54,635 → $54,135(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57513d

Lyons FordLewisburg, TN

-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

Freedom FordGunnison, UT

-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92548d

Colonial FordDanbury, CT

-$1,500$52,51510d

Rowe AuburnAuburn, ME

-$1,500$53,60010d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d