Deal Sheet: 2026 Ranger LARIAT

Sunrise Ford of Fontana · Fontana, CA · VIN: 1FTER4KP6TLE43561

Negotiation Guide

Opening Offer

$52,445

Fair Price

$53,945

Walk Away Above

$55,177

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,769

Est. Invoice$52,461

Holdback (est.)$1,692

MSRP (Sticker)$56,410

Asking Price$54,910

Markup-$1,500

Est. Dealer Margin on This Car$4,141

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory457 vehicles

Avg Markup (All Models)-$2,131

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,615

Price History

Aug 6, 2026$54,410 → $55,410(+$1,000)

Aug 20, 2026$55,410 → $54,910(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57514d

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-$2,000$52,06570d

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-$1,500$53,60010d

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-$1,500$49,82510d