Negotiation Guide
Opening Offer
$51,255
Fair Price
$52,755
Walk Away Above
$53,987
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,698
Est. Invoice$51,355
Holdback (est.)$1,657
MSRP (Sticker)$55,220
Asking Price$53,720
Markup-$1,500
Est. Dealer Margin on This Car$4,022
Percentile95% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$1,428
Avg Markup (Ranger)-$1,500
% Below MSRP81%
Avg Days to Sell36 days
Avg Sold Markup-$1,589
Price History
Aug 6, 2026$53,220 → $54,220(+$1,000)
Aug 20, 2026$54,220 → $53,720(-$500)
Cheaper Ranger LARIAT Inventory
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-$2,000$51,29522d
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-$2,000$49,57514d
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LaFontaine FordFlint, MI
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Freedom FordGunnison, UT
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Smart FordSouth Boston, VA
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-$1,500$53,60010d
Pugmire Ford of CartersvilleCartersville, GA
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Akins FordWinder, GA
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