Negotiation Guide
Opening Offer
$50,825
Fair Price
$52,325
Walk Away Above
$53,557
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,311
Est. Invoice$50,955
Holdback (est.)$1,644
MSRP (Sticker)$54,790
Asking Price$53,290
Markup-$1,500
Est. Dealer Margin on This Car$3,979
Percentile95% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$2,754
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,799
Price History
Aug 6, 2026$52,790 → $53,790(+$1,000)
Aug 20, 2026$53,790 → $53,290(-$500)
Cheaper Ranger LARIAT Inventory
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-$2,000$51,29522d
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-$2,000$49,57514d
Lyons FordLewisburg, TN
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LaFontaine FordFlint, MI
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Freedom FordGunnison, UT
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Smart FordSouth Boston, VA
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Colonial FordDanbury, CT
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-$1,500$53,60010d
Pugmire Ford of CartersvilleCartersville, GA
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Akins FordWinder, GA
-$1,500$49,82510d