Deal Sheet: 2026 Ranger LARIAT

Bill Talley Ford, Inc. · Mechanicsville, VA · VIN: 1FTER4KP5TLE45866

Negotiation Guide

Opening Offer

$52,450

Fair Price

$53,950

Walk Away Above

$55,182

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,774

Est. Invoice$52,466

Holdback (est.)$1,692

MSRP (Sticker)$56,415

Asking Price$54,915

Markup-$1,500

Est. Dealer Margin on This Car$4,142

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$2,011

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,452

Price History

Aug 6, 2026$54,415 → $55,415(+$1,000)

Aug 20, 2026$55,415 → $54,915(-$500)

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