Deal Sheet: 2026 Ranger LARIAT

Sheehy Ford of Gaithersburg · Gaithersburg, MD · VIN: 1FTER4KP5TLE44605

Negotiation Guide

Opening Offer

$51,585

Fair Price

$53,085

Walk Away Above

$54,317

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,995

Est. Invoice$51,662

Holdback (est.)$1,667

MSRP (Sticker)$55,550

Asking Price$54,050

Markup-$1,500

Est. Dealer Margin on This Car$4,055

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory363 vehicles

Avg Markup (All Models)-$1,614

Avg Markup (Ranger)-$1,440

% Below MSRP95%

Avg Days to Sell37 days

Avg Sold Markup-$1,975

Price History

Aug 6, 2026$53,550 → $54,550(+$1,000)

Aug 20, 2026$54,550 → $54,050(-$500)

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