Deal Sheet: 2026 Ranger LARIAT

Perry Ford of National City · National City, CA · VIN: 1FTER4KP5TLE43776

Negotiation Guide

Opening Offer

$51,920

Fair Price

$53,420

Walk Away Above

$54,652

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,297

Est. Invoice$51,973

Holdback (est.)$1,677

MSRP (Sticker)$55,885

Asking Price$54,385

Markup-$1,500

Est. Dealer Margin on This Car$4,089

Percentile95% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$2,373

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,630

Price History

Aug 6, 2026$53,885 → $54,885(+$1,000)

Aug 20, 2026$54,885 → $54,385(-$500)

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