Deal Sheet: 2026 Ranger LARIAT

Parks Ford of Wesley Chapel · Wesley Chapel, FL · VIN: 1FTER4KP4TLE42425

Negotiation Guide

Opening Offer

$50,305

Fair Price

$51,805

Walk Away Above

$53,037

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,843

Est. Invoice$50,471

Holdback (est.)$1,628

MSRP (Sticker)$54,270

Asking Price$52,770

Markup-$1,500

Est. Dealer Margin on This Car$3,927

Percentile95% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$2,051

Avg Markup (Ranger)-$1,271

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,015

Price History

Aug 6, 2026$52,270 → $53,270(+$1,000)

Aug 20, 2026$53,270 → $52,770(-$500)

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