Negotiation Guide
Opening Offer
$50,450
Fair Price
$51,950
Walk Away Above
$53,182
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,974
Est. Invoice$50,606
Holdback (est.)$1,632
MSRP (Sticker)$54,415
Asking Price$52,915
Markup-$1,500
Est. Dealer Margin on This Car$3,942
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory568 vehicles
Avg Markup (All Models)-$1,960
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,026
Price History
Aug 6, 2026$52,415 → $53,415(+$1,000)
Aug 20, 2026$53,415 → $52,915(-$500)
Cheaper Ranger LARIAT Inventory
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